SEO can sometimes feel like the wolf from Little Red Riding Hood. Suspicious, even when you don’t know what it is, and then huge and scary when you find out.
SEO stands for search engine optimisation and involves using popular search terms in your content in order to show up higher in search engines, and get more traffic to your site.
When I first researched using SEO tools for blogging, a lot of bloggers were saying, ‘find your best keywords and add them into you content’. It’s a fairly easy stragety to implement, but it’s actually the wrong approach.
It’s a bit like when you used to stick in random adjectives into an English essay just to bulk up the word count – it doesn’t flow right and it’s totally obvious that the adjectives are all unrelated fluff.
Finding keywords that vaguely relate to your content and then trying to add them in afterwards has the same effect. Your content is harder to read and feels weird. You could just stick the keywords in the tags and in the names of the images, but that’s not going to have a huge effect. You need to put them in your content.
This is exactly why you should base your content on your keywords, and not the other way around.
It might feel like you’re cutting your content options down a lot if you’re basing it on search engine terms, but actually the opposite is true.
I have four main topics that I like to stick to: films, blogging, social media (Instagram) and supporting other creatives and filmmakers. So that gives me about 120 keywords in total. If I want to write a post about blogging that’s going to rank highly in search engines and get a lot of traffic to my site, I know that two of the most popular related keywords are ‘working from home’ and ‘making money at home’ (girl gotta eat, I get it).
The keywords have already given me an idea for a blogging-related post, and that’s just one keyword. And because the post is based on the keyword, it’ll fit smoothly into the content.
Not only does my content read better, the keywords mean the post ranks higher in searches so I can guide the post to my dream readers. Win win!
So how do you get started on this magical process? Of course I’ve made an easy step-by-step guide for you!
1: Define your four topics. You could also go for two, or three, or even five if you wanted to.
2: Create a list of words related to your topics. This can also include the names of the topics as well.
3: Head over to the fantastic recourse that is the free keyword research tool and type your words in, one at a time I’m afraid.
4: Create a new list of all the high-ranking keywords related to your topics.
5: Once that’s all done, develop post ideas based on each keyword.
6: Put the keywords into your content (repeatedly throughout the post, in the title, in the tags, in the name and description of the images you use).
And we’re done! SEO is one of the biggest tools bloggers use to get visitors to their site, and this is the easiest way to get started!