Fun Fact: I got the idea to create the Balancing Act series after meeting Dom Santry at the daisie panel. I pestered him with questions (sorry Dom and thanks for answering all of them!) and we chatted about the Bloomsbury Group because I had my A Room of One’s Own bag with me. Funnily enough, the Bloomsbury Group reminds me a lot of daisie: a brilliant collaboration between creatives.
So if you’re in need of some New Year’s inspiration (whether it’s to get creating or work like crazy to get your start-up off the ground look no further.
The experience I had in the industry compared to the people I left school with prompted the inspiration behind daisie
Charlotte: Tell me about what you do.
Dom: I’m the CEO of an app called Daisie, and I’m a producer for a production company called Daisy Chain Productions (running theme).
How did you get started in film, and how did you get from there to running Daisie and Daisy Chain Productions?
I left my job at an advertising company called Salt TV, and shot the EPK on a film called Mum’s List. My next job was a camera assistant on a film called iBoy. After that, I worked a number of jobs in film – Producer, Production Assistant, DIT, 2nd and 3rd AC, etc. The experience I had in the industry compared to the people I left school with prompted the inspiration behind daisie.
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So the @daisieapp beta is now available worldwide on the app store 🌼 I first took this idea to @maisie_williams about 2 years ago, and its evolved into something i couldn’t have imagined. Thanks to @timnovis for the trust & for dropping everything to build our platform – thanks to @reubenselby for pushing me & having my back, thanks to maisie for being the best co-founder i could ever ask for && thanks to @dominiquefroud for seeing me through some pretty tough spots. Here are some images to show the last 18 months, from literally building our office to launching this afternoon. 🧡
Did you study filmmaking or how to run a business before you began working, or has it been a baptism of fire?
I ran a business when I was 15 called Blur Threads for 3 years, before selling it and finishing my A-Levels. daisie has been no less of a baptism of fire, though.
Running a business
What does your daily schedule look like?
Wake up at 6am, get to the office between 7:30 and 8:30, meet with different departments & hold individual or team meets, break for lunch at around 1:30pm, work through to 8pm-9pm on outstanding tasks, head home, clean the flat, cook dinner then read a book & sleep. Fun!
When we spoke at the panel I asked you how you stay on top of all of it, and you explained that you work seven days a week, you don’t really have a social life and you don’t drink too much so you don’t end up wasting time on hangovers. This is basically the opposite of what most people think people in their 20s do. Do you find it hard sticking to a lifestyle where work plays such a big part?
I’m pretty fulfilled with work, and I feel like the time I’m spending is having a great impact on other people – which keeps me ticking. I still make time to see friends & go out occasionally, but for now it’s more important to me that daisie has the best chance of success in a super saturated market.
Daisie is a pretty big operation. How is it all run?
We’ve got different teams that are really great at working together. I head up the product vision alongside our designers, we’ve got a engineering team with some very experienced voices on board & a marketing team that’s super excited by what we’re building and why we’re building it. Crafting the team has been super rewarding and was something that we spent a lot of time doing.
Traditionally, business and creativity are seen as being total opposites. Are you more naturally business-focussed, or creative, and how do you balance the two?
My fascination is with the touching point between the two. I’ve had periods of my life where I’ve definitely been more focused on one or the other, but daisie allows me to flick between them both at my leisure/when it’s needed – so it’s demanding and enjoyable at the same time.
Every day is amazing when you’ve built a team of incredibly talented and friendly people
What do you think people would be surprised to know about running a business in the creative industry?
At the drop of a hat, you’ve got to be really good at switching between your many hats.
What have been the best moments since setting up the company?
Every day is amazing when you’ve built a team of incredibly talented and friendly people. I think establishing such a rich and excited community has been a continued basis of support, too.
Do you have any advice for anyone running a business, or thinking about starting a business?
If you believe in something, can see a problem that it would solve for a large market & are motivated enough to keep at it for at least 5 years – do it. Don’t let anyone tell you otherwise!
Download daisie here