Jumping into making your own creative content can be a rough process (trust me, I remember when I first started out). There’s a ton of nervous energy about whether your content is good enough, whether it does what it needs to, whether people will actually find it valuable or not.
But you get through all that and start making the killer content you’ve had inside you for who knows how long.
Content comes in many forms nowadays: a blog post, a short film, a feature film, a YouTube video, an Instagram post, the list is almost endless. Deciding what to do with one piece of content is tough.
I’ve seen so many filmmakers and creatives get to that place, get stuck and hit a wall. I hit that place on an almost weekly basis not so long ago. But they all feel, as did I, that they know this content is vital to somebody. You know you can succeed at this, but you’re just not sure how to make it work.
So if you’re just starting out, or you’ve been here for a while but you’ve hit that wall, there’s one thing you need to do.
Identify your dream client.
Figure out exactly who it is you’re making content for. Who are you speaking to? It’s a lot easier to speak directly to one person than it is to try an address a crowd of individuals.
Be as specific with it as you can.
- What do they do every day?
- What do they love?
- What to they dream of?
- What’s their pain?
- Where do they hang out online?
- How old are they?
- How can you reach them?
- What do they need?
Get a clear picture in your mind of who it is you’re making this content for. Then ask yourself, how does my content address what they love and dream about? Does it reach their pain point? Does it give them what they need?
Example: my dream client is 21-35, female. They dream about making their own creative content and making a living from it. They hang out on Instagram, Twitter, Facebook (less so) and Bumble. They’re tired of unfulfilling 9-5 jobs but they don’t know where to start on making a successful career for themselves. It feels like they have too many options and get overwhelmed not knowing which way to go. Their biggest worry is that they’re wasting their time and not really living. They’re definitely not living the life they want to.
Confession: this does make it a bit tricky for me sometimes because I’m not just talking to filmmakers. But I’m not just talking to entrepreneurs either. I’m talking to that little group in the middle. I call them the creatives.
There aren’t a lot of people hitting that filmmaking meets business niche, which is good in some ways because who doesn’t love being a big fish in a small pond 🙋🏼♀️ But it takes a little bit more digging to reach those dream clients of mine.
Don’t worry if that picture doesn’t become clear right away. It’ll take a couple of weeks of research to start fleshing it out properly.
Once you’ve got your dream client and all the info you need about them, you let them feed into every element of your content.
Gear everything towards your dream client
All of your content, whether a blog post, mailing list content, witty Insta caption or Facebook update, should be written for your dream client.
Not only does this help add focus and detail to your writing, it also makes the process easier for you!
If you’re selling a product or services, you need to constantly whisper to your dream client. People used to need to hear about an offer up to 13 times, it’s now 14-21 times. So start hanging out where they are, meet them where they’re at, and share your goods to those hangouts.
One thing I’m often asked, and I hear it all the time on calls with you, is that you’re worried about giving all of your valuable info away. Girl I have to stop you right there, because you can’t be afraid of that.
You need to be valuable to your dream clients, you need to help them. And there’s never going to be an end to your well of information. It’ll never dry up. People are also never going to get absolutely everything from you. They’re not going to read every single blog post or tweet, so even if you’re putting all of your valuable info out into the world, no one is ever going to get all of it.
Bonus: get reviews and testmonials from them
If you’re selling a product or service (and yes, you can totally profit from your unique insight and experience so start thinking about selling) don’t waste all that hard work. When you finally start interacting with your dream clients, ask for a review.
You can use the feedback to tailor your content as well as sharing those glowing testimonials to entice new clients.
Share the transformations on your socials. As soon as people can see themselves as one of your clients it’s a much easier sell.
This is why before and after pictures work so well for dieting programs – people see themselves as the before, want the after photo and believe it’s possible.
If you’re ready to go out and get some killer testimonials but not sure how to, get my done for you script to copy and paste to your clients.