Why you should base your content on your SEO keywords

SEO can sometimes feel like the wolf from Little Red Riding Hood. Suspicious, even when you don’t know what it is, and then huge and scary when you find out.

SEO stands for search engine optimisation and involves using popular search terms in your content in order to show up higher in search engines, and get more traffic to your site.

When I first researched using SEO tools for blogging, a lot of bloggers were saying, ‘find your best keywords and add them into you content’. It’s a fairly easy stragety to implement, but it’s actually the wrong approach.

It’s a bit like when you used to stick in random adjectives into an English essay just to bulk up the word count – it doesn’t flow right and it’s totally obvious that the adjectives are all unrelated fluff.

Finding keywords that vaguely relate to your content and then trying to add them in afterwards has the same effect. Your content is harder to read and feels weird. You could just stick the keywords in the tags and in the names of the images, but that’s not going to have a huge effect. You need to put them in your content.

This is exactly why you should base your content on your keywords, and not the other way around.

It might feel like you’re cutting your content options down a lot if you’re basing it on search engine terms, but actually the opposite is true.

I have four main topics that I like to stick to: films, blogging, social media (Instagram) and supporting other creatives and filmmakers. So that gives me about 120 keywords in total. If I want to write a post about blogging that’s going to rank highly in search engines and get a lot of traffic to my site, I know that two of the most popular related keywords are ‘working from home’ and ‘making money at home’ (girl gotta eat, I get it).

The keywords have already given me an idea for a blogging-related post, and that’s just one keyword. And because the post is based on the keyword, it’ll fit smoothly into the content.

Not only does my content read better, the keywords mean the post ranks higher in searches so I can guide the post to my dream readers. Win win!

So how do you get started on this magical process? Of course I’ve made an easy step-by-step guide for you!

1: Define your four topics. You could also go for two, or three, or even five if you wanted to.

2: Create a list of words related to your topics. This can also include the names of the topics as well.

3: Head over to the fantastic recourse that is the free keyword research tool and type your words in, one at a time I’m afraid.

4: Create a new list of all the high-ranking keywords related to your topics.

5: Once that’s all done, develop post ideas based on each keyword.

6: Put the keywords into your content (repeatedly throughout the post, in the title, in the tags, in the name and description of the images you use).

And we’re done! SEO is one of the biggest tools bloggers use to get visitors to their site, and this is the easiest way to get started!

 

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22 Comments

  1. itscarlidarlin
    November 5, 2018 / 2:46 pm

    Yes I am saving this post. I have always heard to do it vice versa. But this makes so much sense. I am a little too all over the place with my keywords, so I need to niche down and do content creation on some good keywords that will actually benefit me.

    • charlotteproduces
      Author
      November 5, 2018 / 2:49 pm

      Ah this has made me so happy! I used to do exactly the same – write about whatever I wanted and then struggle to get in keywords, or use loads of different ones. I find this SO much easier and I hope you do too!

  2. November 5, 2018 / 5:50 pm

    Yep! This is the secret for sure! Write for your audience!

    • charlotteproduces
      Author
      November 5, 2018 / 6:50 pm

      And then let the search engines find them haha x

  3. November 5, 2018 / 5:55 pm

    Thank you, thank you, thank you! I’ll be implementing for sure!

    • charlotteproduces
      Author
      November 5, 2018 / 6:49 pm

      You’re welcome! I hope it goes well x

  4. Michelle Huddleston
    November 5, 2018 / 6:57 pm

    Great post! I’m still somewhat objective of the whole SEO thing, but can’t deny that it runs much of the internet, LOL! Super glad that I have an SEO plugin and even happier whem those smilies turn green! 🙂

    • charlotteproduces
      Author
      November 5, 2018 / 11:24 pm

      That’s so cool. Which plugin do you use?

    • charlotteproduces
      Author
      November 5, 2018 / 11:23 pm

      Honestly same. There’s stuff I LOVE writing about, but it doesn’t hit highly in the search engines, so it just feels strange trying to add in keywords just for the sake of it. Now I try and do 70% SEO-based content and 30% content on whatever I feel I need to write about!

  5. staceywritesmore
    November 5, 2018 / 7:41 pm

    I had never used the tool you linked. I bookmarked all of this to come back to. Thanks for making it so clear!

    • charlotteproduces
      Author
      November 5, 2018 / 8:23 pm

      You’re welcome!

  6. November 5, 2018 / 10:22 pm

    This was really helpful, especially the part about defining my 4 key topics. I’ve been struggling with SEO from the beginning so I’m pinning this post so I can refer back. Thank you.

    • charlotteproduces
      Author
      November 5, 2018 / 11:25 pm

      This is such a big part of why I blog so thank you for the lovely comment!

  7. November 5, 2018 / 11:18 pm

    I believe SEO is one of the most important things you can learn as a blogger. I didn’t know about this in the beginning. I learn something new about SEO all the time.

    • charlotteproduces
      Author
      November 5, 2018 / 11:25 pm

      It’s so true! I used to stick my head in the sand about it but now I’ve found a way that works for me it couldn’t be better x

  8. November 6, 2018 / 3:10 am

    Interesting. I don’t know if I completely agree. I guess in theory by writing mostly about education, crafts, homeschooling, and books I have my four topics but I think if I approached all my posts like this I wouldn’t feel I was being true to myself.
    This is something I will have to come back to and read again.

    • charlotteproduces
      Author
      November 6, 2018 / 4:03 am

      I know exactly what you mean. Luckily I’ve found that the SEO keywords that link to my topics are mostly things that inspire me to write. I don’t have to push myself to make content about something just because it’s popular and ranks highly in search engines. Of course there are some things that I want to write about just because I think they matter, even if they have no bearing on SEO. I think having a balance is really important. Thanks for reading!

  9. November 6, 2018 / 2:26 pm

    I’m going to have to start doing this more often. Right now I use a mix of strategies. Sometimes I’ll base my content off keywords and then other times I’ll add keywords after the post has already been typed up. It’s always been more challenging for me to add the keywords later so I’ll have to use this strategy more!

  10. November 6, 2018 / 5:38 pm

    You make it seem so simple. Now I would try out the keyword strategy to make my blog posts SEO friendly as I really need to increase traffic to my blog

  11. atruthfultraveler
    November 6, 2018 / 6:42 pm

    Thanks for sharing something unique on this topic! I have read a million posts, and they all say to focus on keyword research, without giving much more info. This seems really obvious but also really helpful!

  12. tfrett6
    November 7, 2018 / 4:14 pm

    I love this approach! SEO can be so confusing and you opened my mind to looking at it in a different perspective. Definitely writing down your idea!

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